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Beauty over the course of history

Beauty lies, it’s true, in the eye of the beholder, but there are hallmarks and proportions which have always been regarded as beautiful across the ages and spanning geographical regions. Queen Nefertiti was just one of these universal beauties; her well-proportioned face is still perceived as the ideal of beauty today. The name Nefertiti means “beauty has arrived”. Her extraordinary beauty was perhaps a significant factor leading to her marriage to the pharaoh Akhenaton. In contrast to most of the women at that time, she had immense power throughout her whole lifetime, ruling together with her husband.

Beauty is timeless

Nefertiti means “beauty has arrived”

Nefertiti's beauty was the key to her power and reputation. This equation is valid more than ever today: we live in a world strongly characterised by visual images and in which high importance is placed upon optical appearance.

As well as a good education, experience and a smart demeanour, an attractive, pleasant appearance gives us many advantages in terms of social interaction – in both our professional and private lives.

Self-assured appearance

The aesthetic optimisation of the face often heralds the start of an upwards spiral. Our positive self-perception leads to more self-assurance, increased perseverance and higher performance levels, thereby increasing, in turn, positive feedback.

We tend to identify more easily with an attractive counterpart rather than an unattractive one, as well as associating attractiveness with positive values and characteristics.

Our face is our most important means of communication

Even today, an attractive appearance still creates considerable advantages in our professional and private lives. Our face in particular represents the strongest reflection of our identity. People with an attractive face are more likely to receive the opportunity to prove their abilities because attractiveness is often linked to positive characteristics.

Naturalness and a result which is in harmony with the body is the prime consideration both during cosmetic optimisation and also plastic surgery. We also pay attention to ensuring that the materials we use in reconstructive surgery can be tolerated to an optimum extent. We avoid removing tissue from our patients themselves, to prevent additional complications, pain, scars and deformations.

Read more about this here: About Professor Hermann F. Sailer in Wikipedia