Privacy Policy

New Privacy Policy adapted for compliance, Sailerclinic (end of 2024)

1. Introduction

At Klinik Professor Sailer AG, we are committed to respecting the privacy of all individuals who entrust us with their personal data, including visitors to our websites. This Privacy Policy outlines the steps we have taken to comply with data protection requirements under Swiss, EU, and other applicable laws that regulate the collection, storage, use, and transfer (“Processing”) of personal data.

We define Personal Data as any information from which someone can identify you, such as your name, address, email address, device serial number, social security number, and similar details.

This Policy describes how we process the Personal Data we obtain from you through any website or application owned or operated by Klinik Professor Sailer AG. It applies solely to Personal Data collected by Klinik Professor Sailer AG online—such as through websites, email, and other online tools and applications—and does not cover offline data collection.

Please note that the information and services provided by Klinik Professor Sailer AG are intended for adults only and not for children under the age of 16. We do not knowingly collect Personal Data from anyone under 16 online. By providing your Personal Data, you represent that you are at least 16 years old. If you become aware that your child has provided us with Personal Data without your consent, please contact us as described in the “How to Contact Us” section below. Upon learning of such an incident, we will promptly take steps to delete the information and remove the child’s profile.

2. What Data Do We Collect?

Personal Identification Information:

• IP address
• Operating system details
• Browser type and version
• Email address (during email conversation)
• Contact information provided by users during form submission:
  • name
  • address
  • phone number
  • email address

3. How Do We Collect Your Data?

We collect data directly from you when you voluntarily provide it during form submission. Whenever you contact us via email or form submission on the website, we collect any personal information you choose to share that is necessary to process your requests and respond to your inquiries. This may include your name, email address, phone number, and any other contact information or details relevant to your correspondence.

As you interact with our website, we automatically collect certain information using cookies, Google Analytics, Google Ads, Microsoft Ads, Facebook Ads and Instagram Ads. This includes data such as your IP address, operating system, browser type and version, and browsing behavior on our site.

• IP address
• Details zu Ihrem Betriebssystem
• Browser type and version
• Your browsing behavior on our website

Additionally, embedded services like Google Maps or Google Fonts may place cookies on your device and collect usage data related to your interaction with these Google features.

4. How Will We Use Your Data?

We collect and use your personal data to provide and improve our services to you, ensuring a seamless and secure experience on our website. Your information helps us to respond effectively to your inquiries, optimize our site’s performance, and maintain its integrity. Specifically, we use your data for the following purposes:

• To process and respond to email requests and communications.
• To display and optimize site content effectively.
• To maintain IT functionality and ensure the security of the website.
• To assist law enforcement agencies during cyberattack investigations.
• To provide targeted advertising through Advertising services.
• To understand and improve our marketing efforts.

We ensure that any data collected for advertising purposes complies with GDPR standards and that user data is only processed with proper legal grounds, such as your consent, where required. You have the right to manage or opt-out of cookie preferences through our cookie consent manager or browser settings.

5. How Do We Store Your Data?

Die Klinik Professor Sailer AG speichert keine der automatisch erfassten Daten selbst; diese werden ausschliesslich von den jeweiligen Anbietern der eingesetzten Tools erfasst und gespeichert.

Storage Location:

• Google Analytics 4 (GA4):
  Data collected via GA4 is processed on Google’s servers, which are distributed globally. For users within the European Union (EU), GA4 processes data on EU-based servers before forwarding it for further processing.
• Google Ads:
  Data associated with Google Ads is stored on Google’s secure servers. Beginning November 13, 2024, reporting data collected by Google Ads will be retained for 11 years, after which it will no longer be accessible via the Google Ads interface or APIs.
• Microsoft Ads:
  Data collected through Microsoft Ads is stored on Microsoft’s secure servers. Reporting data is retained for varying periods depending on the data type. For example, daily performance data is retained for up to 36 months, while hourly data is retained for up to 6 months. User-level data collected via Universal Event Tracking (UET) is retained for up to 390 days. You can find more information on Microsoft Ads data retention here.
• Facebook/Instagram Ads:
  Data collected via Meta’s advertising platforms is stored on Meta’s servers, which are distributed globally. Meta retains user data for varying periods depending on the type of data and user interactions. For advertising purposes, data is typically retained for as long as necessary to provide services and fulfill the purposes outlined in their data policy.

Security Measures:

• Data Encryption: All platforms employ robust encryption protocols to protect data during transmission and while at rest on their servers.
• Access Controls: Strict access controls are implemented, ensuring that only authorized personnel have access to the data, in compliance with GDPR requirements.
• Data Minimization: The platforms adheres to data minimization principles, thereby enhancing user privacy.
• Data Deletion:
  If you make a request for data deletion, we have one month to respond to you. If you would like us to delete your data, please contact us at our email: info@sailerclinic.com

6. Marketing

We utilize Google Advertising (such as Retargeting with Google Analytics, Google Display Network Impression Reporting, DoubleClick Campaign Manager integration, and Google Analytics Demographics and Interest Reporting) to (1) show you our ads on other websites based on your prior visits to Klinik Professor Sailer AG sites, and (2) better understand our ad impressions and use of ad services. In connection with the Google Analytics Demographics and Interest Reporting service, we may use data from Google’s interest-based advertising or third-party audience data (such as age, gender and interests) with Google Analytics to understand and improve our marketing campaigns and Site content.

Some of our online advertising takes place through Google Display Advertising. As part of this program, we use Google Analytics features such as Retargeting. In connection with that feature and others offered by ad networks, we and the operators of ad networks, including Google, may use third-party cookies (such as the DoubleClick cookie) – and in some cases first-party cookies (such as the Google Analytics cookie) – to inform, optimize and serve ads across the Internet, based on a user’s past visits to Klinik Professor Sailer AG sites.

We also utilize Meta (Facebook/Instagram) Ads to (1) display personalized ads to users based on their interactions with Klinik Professor Sailer AG websites or social media accounts, and (2) better understand the performance of our advertising campaigns on Meta’s platforms. Meta collects data, including user interests, behaviors, and demographic details (such as age, gender, and location), to enable targeted advertising and provide insights into ad performance.
This data is gathered using Meta Pixel, cookies, and similar tracking technologies embedded on our website. Users have the ability to manage their ad preferences and control data usage directly within their Meta account settings.

We utilize Microsoft Ads to (1) deliver personalized ads based on your previous interactions with Klinik Professor Sailer AG’s websites, and (2) measure the performance and effectiveness of these campaigns. Microsoft Ads collects data using Universal Event Tracking (UET) and other cookies to track user behavior, such as the pages you visit, the time spent on the site, and completed conversions.
This data enables us to better target ads and improve the relevancy of our campaigns. You can manage your preferences or opt out of data collection for personalized advertising via Microsoft’s ad preferences page.

7. What Are Your Data Protection Rights?

Klinik Professor Sailer AG would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• Right to Access: You have the right to request Klinik Professor Sailer AG for copies of your personal data. We may charge you a small fee for this service.
• Right to Rectification: You have the right to request that Klinik Professor Sailer AG correct any information you believe is inaccurate. You also have the right to request Klinik Professor Sailer AG to complete the information you believe is incomplete.
• Right to Erasure: You have the right to request that Klinik Professor Sailer AG erase your personal data, under certain conditions.
• Right to Restrict Processing: You have the right to request that Klinik Professor Sailer AG restrict the processing of your personal data, under certain conditions.
  Right to Object to Processing: You have the right to object to Klinik Professor Sailer AG’s processing of your personal data, under certain conditions.
• Right to Data Portability: You have the right to object to Klinik Professor Sailer AG’s processing of your personal data, under certain conditions.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at our email:
info@sailerclinic.com

8. Cookies

What Are Cookies?
We also collect information about your use of Klinik Professor Sailer AG Sites through technologies such as cookies. A “cookie” is a small text file that is transferred to your computer to track your interests and preferences and to recognize you as a returning visitor. This technology help remember your preferences and allow us to bring you the content and features that are likely to be of greatest interest to you.

How Do We Use Cookies?

• Functionality Cookies: These cookies are essential for the website to function properly and to provide you with services that you have requested. They enable us to recognize you when you return to our website and remember your preferences and settings, such as your language selection or the region you are in. By storing these preferences, functionality cookies allow us to personalize your experience and make your visits more convenient and tailored to your individual needs.
• Performance Cookies: Performance cookies are used to collect information about how visitors use our website, enabling us to understand and analyze website traffic and usage patterns. These cookies help us to count visits and traffic sources, so we can measure and improve the performance of our site. By analyzing which pages are the most and least popular and observing how visitors navigate through the site, we can optimize our content and site structure to enhance user engagement and satisfaction.
• Targeting Cookies: These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. Cookies may be sent outside of the EEA, including the United States, Canada, Singapore, and Taiwan. Some of these countries may not have the same data protection safeguards as those in the EEA. If you do not allow these cookies, you will experience less targeted advertising.
• Third-Party Cookies: Our website incorporates features and content from third-party providers, including but not limited to Google Maps,Google Fonts and Vimeo, which may set their own cookies on your device. These third-party cookies are used to deliver specific functionalities and services, such as interactive maps and custom fonts, that enrich your user experience. For instance, when you interact with an embedded Google Map on our site, Google may place cookies to remember your preferences and track usage statistics. These cookies may collect information about your browsing activities across different websites and over time, which can be used by the third parties to understand user behavior and improve their services.

9. How to Manage Cookies

You have the ability to manage or decline cookies at any time by adjusting your preferences through our Consent Management Platform (CMP) available on our website. The CMP can be reopened whenever you wish by clicking on the icon located at the bottom left corner of the website, allowing you to modify your cookie settings according to your preferences. This platform provides detailed information about the types of cookies we use and enables you to accept or refuse them, giving you full control over your personal data and browsing experience.
Please be aware that disabling certain cookies may affect the functionality and performance of our website. For instance, essential features that rely on cookies to operate may not function properly if cookies are declined. This could limit your ability to use some parts of our website effectively or prevent you from accessing certain features altogether. By understanding how cookies enhance your experience, you can make informed decisions about your cookie preferences.

10. Privacy Policies of Other Websites

Our website may contain links to external websites that are not operated by Klinik Professor Sailer AG, including but not limited to LinkedIn or Google Maps, and various other sites. Please be aware that our Privacy Policy applies solely to our own website. If you click on a link to another website, you will be directed to that third party’s site, which may have its own privacy policy and terms of use.
We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party websites or services. We strongly encourage you to review the privacy policies and terms of service of every site you visit. This will help you understand how those third parties collect, use, and share your personal data.

11. Changes to Our Privacy Policy

Our Privacy Policy is subject to change without prior notice as we continually improve our services. We reserve the right to update or modify this Policy at any time, and any changes will become effective immediately upon posting the revised Policy on this page. The version of the Privacy Policy that is currently available on our website is the one that is in effect.
By staying informed about our Privacy Policy, you can help ensure that you understand how we collect, use, and share your personal information, and how you can exercise your privacy rights.

12. How to Contact Us

If you have any questions about Klinik Professor Sailer AG’s Privacy Policy or the data we hold on you, or if you wish to exercise your data protection rights, please contact us:
Email: info@sailerclinic.com
Phone: +41 43 555 80 90
Mailing Address: Klinik Professor Sailer AG, Heuelstrasse 28, 8032 Zurich, Switzerland